Maeden
A leather story
AGENCY
Resoluut
ROLE
Branding, UI/Visual, and motion design
Background
Maeden was founded in 2019. They are dedicated to providing timeless, full leather handbags of the highest quality, which will be made in Holland.
Through Resoluut, I was commissioned to take the lead in giving Maeden a luxury e-commerce look, focusing on the craftsmanship of the leather bags where the details are accessible for the user to see.
Using warm leather tones of the bags to create a lovely colour palette for the website, a challenging grid to be more playful with the layout and providing the website with micro animations to improve the user experience, I realised this in 2 weeks.
⟶ Quincy Gilds
Background
Maeden was founded in 2019. They are dedicated to providing timeless, full leather handbags of the highest quality, which will be made in Holland.
Maeden does not have a digital platform, through Resoluut I got the chance to do this project on my own. The website had to look very luxurious in my opinion. I was given beautiful photos and an elegant paragraph font. The color palette consists of natural colors that look leathery. In my interpretation, I have also chosen a complementary title font that fits well with the paragraph font and the logo.
