UP Amsterdam

Print & digital branding


Branding, UI/Visual and motion design


E-commerce website with smart furniture for small studio’s/apartments in Amsterdam

UP Amsterdam was an E-commerce mainly focused on smart interiors. Due to the high rents in Amsterdam, many young professionals are forced to live in tiny studios/apartments. UP Amsterdam focuses on this target group to get the best out of your space. I was asked to put together their vision from the ground up.

Project developed in co-creation with Guido Lens

Quincy Gilds & Guido Lens

The website consisted of bed cabinets, folding tables, stair cupboards and many other smart products—all created by the best designers.

The project spanned most of 2018 – Starting from core elements of the brand across print and digital.

Stationary branding set, which was carefully crafted with premium paper in one of my favorite printshop in Amsterdam.

Up Amsterdam was not looking for a classic agency-customer relationship but a collaboration based on co-creation. Quincy was head overhead during the pitches, and the end result is something that we are very proud of!


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