Designing the most successful e-commerce app in the Netherlands.




Branding, UI/Visual and
motion design


1x Silver DIA award 2019


Designing the most successful e-commerce app in the Netherlands.

For many years, has been the largest eCommerce retailer in the Netherlands.

Leading an iOS and Android team with redesigning complete new pages and journeys for the app and creating a broad component library.
I was closely involved in’s new branding, including creating the new app icon, which is now the logo for all social channels. And the app has been given a new look with the new branding of

Quincy Gilds

The home screen, we usually refer to it as the shop window.


Animated empty states

The empty state pages are usually dull landing pages for the user. I wanted to use these pages to inform and excite users with the humour of by creating illustrations.I later animated the illustrations and exported them as Lottie (vector animations) so that it is scalable for multiple touchpoints.

Quincy is a Digital Designer pur sang. You can assign a creative project to Quincy, which will set a standard for the years to come. Quincy has created the empty states for the app, which touch the smile of our users on a daily basis. Quincy has humour, open to criticism, and is a pleasant person to work with.


Tim Akkerman — Senior Product Owner Mobile at


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